IP Trends
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Can I register my looks as a trademark?
Models, influencers, actors, and media personalities are increasingly inclined to legally protect their image using intellectual property tools. EUIPO recognizes that faces of people or photographic representations of people can be perceived as an indication of commercial origin for goods and services. However, registering a trademark of this type is neither simple nor guaranteed: the…
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Disemvoweled Trademarks
In recent years, the adoption of “disemvoweled” trademarks (i.e., trademarks with the vowels removed) has become increasingly common among companies, especially in the technology and fashion sectors. This trend emerged as a way to navigate the growing difficulty of registering new distinctive trademarks due to the increasing number of registered marks. Additionally, the use of…
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