
TRADEMARK and DESIGN
EU and Italian Attorney
Crafting your intellectual property strategy
EU and Italian Trademark and Design Attorney
Inna Cherkasova is a certified Italian and European Trademark and Design Attorney, registered with the Italian Industrial Property Consultants Institute (Ordine dei Consulenti in Proprietà Industriale), registration n. 2003M, with international experience, a reliable network of professionals and a strong dedication to the profession.
She collaborates of counsel with various intellectual property studios and actively works in private practice. Inna is a professional representative at the Italian Patents and Trademarks Office (UIBM), European Union Intellectual Property Office (EUIPO) and World Intellectual Property Organization (WIPO).
Drawing on solid multi-year experience in the intellectual property field, Inna has launched the Trademark&Brand project, aimed at small and medium-sized enterprises (SMEs). These companies are often discouraged from investing in intellectual property rights protection due to a lack of expertise and/or excessive costs. Offering a tailor-made approach, Inna integrates as a team member into each client’s operations, rather than serving solely as an external consultant. This method fosters a true understanding of the client’s challenges, ensures better results, and delivers cost-effectiveness.
I have been there. In the early stages of my career, I owned an e-commerce business and definitely went through all the pains and struggles of an entrepreneur. Since then, I have dedicated my efforts to others like me, who embrace the uncertain world of entrepreneurship.

Inna Cherkasova
EU and Italian Trademark and Design Attorney
Services
- Trademark Registration
- Design Registration
- Clearance Searches
- Due Diligence
- Trademark and Design Protection Strategy
- Oppositions to trademark registration and Appeals
- Appeals
- Cancellation and revocation
- Renewals and annuities
- Ownership transfer registration
- Monitoring infringements
Intellectual Property Insights and Guides
- Can I register my looks as a trademark?Models, influencers, actors, and media personalities are increasingly inclined to legally protect their image using intellectual property tools. EUIPO recognizes that faces of people or photographic representations of people can be perceived as an indication of commercial origin for goods and services. However, registering a trademark of this type is neither simple nor guaranteed: the assessment of distinctiveness in relation to the claimed goods and services represents a significant obstacle to overcome during the registration process. The recent case of Matthew McConaughey registering his face and voice as a trademark in the USA to combat unauthorized use of generative AI… Read more: Can I register my looks as a trademark?
- The Curious Case of the Austin GP Trophy; Copyrights, Trademarks, Design?If you see the “meant-to-be” trophy of the Austin F1 GP for the first time, a doubt assails you, and you almost expect the little one to take off his helmet and reveal himself as the famous Mickey Mouse. Then you wonder… what about copyright? (Expired or still in effect?) Reports indicate that shortly before the Austin GP, F1 had to give up the “Heroo” trophy, which appears to be Mickey Mouse in a helmet (gold, silver, or black depending on the podium position), designed by Italian designer Matteo Macchiavelli. But no! The blow did not come from the legendary… Read more: The Curious Case of the Austin GP Trophy; Copyrights, Trademarks, Design?
- Russia: 14th Sanctions Package and Intellectual Property ClauseOn June 24, 2024, the European Union adopted its 14th package of sanctions against Russia (Regulation (EU) 2024/1745). The package introduced new obligations for EU companies, including a mandatory clause for intellectual property rights and trade secrets related to common high priority goods and technologies listed in Annex XL. This clause applies to licensing agreements and other contracts involving the transfer of intellectual property rights. The regulation also prohibits Russian nationals and residents from filing new applications for trademarks, designs, patents, utility models, geographical indications, and protected designations of origin. “No Russia” Clause As part of the expanded “No Russia”… Read more: Russia: 14th Sanctions Package and Intellectual Property Clause
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